Understanding consumer behaviour in tanzania

Understanding consumer behavior is a broad and complicated task, but with the right research mix you can begin to get a detailed understanding of your customers and their motivations. What is consumer behavior? Consumer behavior is the study of individuals and organizations and how they select and use products and services. It is mainly concerned with psychology, motivations, and behavior.

Understanding consumer behaviour in tanzania

The expressions capture and culture fisheries are self-explanatory.

Understanding consumer behaviour in tanzania

In the former, one reaps the aquatic harvest without having to sow, whereas, in the latter, one has to sow the seed, nurse it, tend it, rear it and harvest it when it grows to marketable size.

Examples of capture fisheries are the natural fisheries of the seas, estuaries, rivers, lagoons, large lakes etc.

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Pen culture, cage culture, culture in running waters, in recirculating systems and in reconditioned water are special types of aquaculture. All shades of intermediate stages between true capture and culture fisheries exist such as in man-made-lakes, which are stocked extraneously but where no manuring, fertilizing and feeding are generally done.

The principles of management of capture and culture fisheries are very different from each other. In the case of capture fisheries one has to attempt to harvest maximum sustainable yield by regulating fishing effort and mesh after taking into account parameters of population dynamics such as rates of recruitment, natural and fishing mortalities, fish growth and size at which recruitment occurs.

Management of capture fisheries requires knowledge of the dynamics of the fish populations under exploitation. The extended exclusive economic zone of miles brings into focus the national and international complexities of regulating the capture fisheries of the seas and the oceans and apportionment of the marine harvest because fish populations do not abide by man-made boundaries.

In the case of culture fisheries, no detailed knowledge of the population dynamics of the cultivated finfish or shell fish is involved.

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Here, one has to breed, if one technically can, the chosen fish under controlled conditions, if it does not breed naturally, and develop fish husbandry practices so as to be able to formulate economically viable technologies. For effective aquaculture, one has to gain familiarity and control water quality to enhance its biological productivity; one has to understand fish nutrition so as to be able to formulate nutritionally balanced fish diet; one has to delve deep into fish genetics so as to be able to evolve new varieties and strains which bestow commercial advantages to the product in terms of superior growth rate, nutritive value, bonelesness, taste, odour etc.

With this background information, a definition of aquaculture can be attempted. The crop may be that of an animal or a plant. Naturally, the organism cultured has to be ordained by nature as aquatic.

Tilapia, carp, trout, milkfish, bait minnow, yellow tail, mullet, cat fish. Shrimps, prawns, oysters, mussels, pearl oyster for cultured pearls eg. Japanese pearl oyster, Pinctada fucata. Water chestnut Trapa natans.

During the last decade or so there has been noticeable a global upsurge for aquaculture. Some of the factors which have contributed to the upsurge are: Increased and continuously rising cost of fishing operations due to steep rise of the price of fuel.

Fear of reduction in marine fish landings by countries that depend on fishing in the territorical waters of other countries as a result of the new laws of the sea of miles exclusive economic zone. A persistent demand in most developed countries for high cost species like shrimps and prawns.

This has greatly promoted interest in aquaculture in countries that wish to increase their foreign exchange earnings.Understanding consumer behavior allowed the pro-active companies to increase their market share by anticipating the shift in consumer wants.

The Three Factors To fully understand how consumer behavior affects marketing, it's vital to understand the three factors that affect consumer behavior: psychological, personal, and social.

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Consumer Buying Behaviour on Household Products in Tanzania:The Case of Dar es Salaam, inpartial fulfilment of the requirements for the Degree of Master of Business Administration (Marketing) of the Open University of Tanzania.

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Understanding consumer behaviour in tanzania

This course helps employees quickly understand the influences of consumer behavior in marketing. You can incorporate these bite-sized lessons and.

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