Defining Marketing Essay words - 5 pages organizations. John Deere, Nike, and Starbucks are only a small sample of successful companies through the use of marketing techniques.
How to Write a Summary of an Article? Moreover, they have invested significantly in research and development.
One of the important strengths of the company is that they have a strong distribution system. The company has only one factory which cannot provide enough products to the market. In addition, the customer service of the company underperformed is another disadvantage.
The limited liability company is going to develop to Join-stock company for its benefit of such organizational structure.
The weather of Vietnam creates a great opportunities for the support of tea. Therefore, HTTP has a large number of supporters. Moreover, the development of technology fosters the communication between customers and producer more easily and inexpensively.
Although there are great opportunities, HTTP is suffering from competitive pressure. While the direct competitor — CO has dominated a large proportion of market, there are so many substitute products for consumers to choose for the same need. Furthermore, the unstable economy has made some impact on the input and purchase process.
Marketing Mix HTTP provides many kinds of green tea in the product line which satisfy different taste of target consumers. The Zero Degree Green Tea is produced by modern technology and contain healthy components such as vitamins.
The product is packaged in PET bottle which is reusable. The bottle is designed with green color, so it looks fresh and eye-catching to target consumers.
They want consumers to know that the product has good quality and healthy. At the current time, Zero Degree Green Tea has been set at the market price to compete with other competitors.
Promotion strategy of Zero Degree Green Tea focuses on media advertising. In addition, some sales promotion programs were implemented to attract its target market.
HTTP has built good relations with society and media in variety of social activities. HTTP has invested 50 million dollar in striation and facilities.
There are two new factories have been built in Chug Alai and Ha Name to provide inventory for the market in the Middle and the North of Vietnam. Zero Degree Green Tea is distributed intensively to the market through many intermediaries. It was established in by Dry. Nowadays, besides hundreds of foreign brands in drinking industry like Pepsi, Coca Cola, Tan Hippie Path almost converts awareness of Vietnamese about carbonated drink into healthier drink.
Scale factory broadermm, with the equipment, technological lines of research, and the most modern manufacturing Southeast Asia. Furthermore, HTTP is proud to be one of the units owned in many produce technology, the most modern lines Vietnam as sterile lines extracted Aseptic cold, fresh beer, beverages and fermented production line.
Insymbolism production with advanced technology shelling of Japan was first applied in Vietnam. Than Herbal Tea, Number 1 energy drink, soy milk Soya Number 1, and so on is the leading brand in the market, has proved HTTP always go early in accessing and understanding the ever-changing needs of consumers.
For instance, the most well-known drink, also in one of the first product Tan Hippie Path has produced, Zero decree Green Tea has taken a huge place in drinking generation. Strategic Focus and Plan Vision The vision of company is to become the leading Asian corporations in three main business sectors such as industry drinks, instant food, and plastic packaging.
This is measured by a lot of factors; firstly, the company is located in the top 10 leading company in the beverage market and food in Vietnam. Secondly, it has to achieve Total Quality Management certification and international management standard. The final factor is internal market penetration; the company makes effort to enter brand of Zero Degree green Tea to Asian market.
Mission Tan Hippie Path Group produces and does business the healthy products that are good for Asian consumers with the taste and quality of products according to international standards. At the same time, the company has to satisfy the highest demands of customers to deserve as preferred supplier as well as a reliable partner in business.I am currently holding position as CEO of Number One Ha Nam Ltd and Deputy CEO of Tan Hiep Phat Beverage Group.
manage treasury and funding plan, manage all projects Country Marketing Title: Deputy CEO at Tập đoàn Tân . Nearly 40 years later, Mr Tran’s Tan Hiep Phat Beverage Group, As a marketing campaign, the climb to the top of the world’s highest peak counts as one of the country’s most extravagant.
View Nhan Nguyen’s profile on LinkedIn, the world's largest professional community. Marketing Communication Manager Tan Hiep Phat.
– Present 5 years. Strategic planning - Plan yearly strategic marketing campaign for the company itself - Key contact point as a bridge to connect the company and clients. In charge of internal and Title: Marketing Communication Manager.
Marketing plan about Tan Hiep Phat - Zero Degree Green Tea Introduction Tan Hiep Phat Established in , Tan Hiep Phat, its precursor being Ben Thanh beer and beverage workshop, has become the strong beverage group now with a series of healthful products.
Finally, ‘Action Plan and Budget’ and ‘Control Program’ parts will illustrate specific plans to support for the marketing strategies for 0° Tea as mentioned.
2. BACKGROUND INFORMATION Tan Hiep Phat Co. Ltd (THP) is one of the biggest companies in the beverage industry of Vietnam. Nguyễn Thị Mai Trang Executive Summary This paper inform about the marketing plan for the Zero Degree Green Tea (ZDGT) product of Tan Hiep Phat (THP) - a beverage company founded in The company aim to become a leader in producing soft drink with variety of brands.